Since their debut in 2015, TWICE has become a cornerstone of the global K-Pop phenomenon. Formed by JYP Entertainment, this nine-member group has consistently delivered chart-topping hits, iconic choreography, and a brand of ‘color pop’ music that resonates with fans across generations. Their impact is not just limited to music; they have influenced fashion, digital trends, and the very structure of how girl groups operate in the modern industry. Understanding the rise of TWICE is essential for any fan or observer of South Korean pop culture.
The group consists of Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu. This diverse lineup, featuring members from South Korea, Japan, and Taiwan, was meticulously chosen to appeal to a broad international audience. Over the years, they have transitioned from a bright, youthful image to a more mature and sophisticated sound, proving their versatility and staying power. Here, we delve into nine fascinating facts that define TWICE’s legendary status in the K-Pop world.
1. The ‘Sixteen’ Survival Show Origins
TWICE was not formed through a traditional behind-the-scenes trainee evaluation. Instead, they were the product of the high-stakes reality survival show ‘Sixteen’, which aired on Mnet in 2015. The show pitted sixteen JYP trainees against each other, testing their singing, dancing, and star power. This public selection process allowed fans to form emotional connections with the members even before their official debut, creating a dedicated fanbase known as ONCE from the very beginning.
Interestingly, the final lineup underwent a surprise expansion during the show’s finale. Originally intended to be a seven-member group, J.Y. Park decided to add Tzuyu based on audience popularity and Momo for her exceptional dance skills, which she had demonstrated throughout the competition despite an earlier elimination. This decision proved to be a masterstroke, as both members became integral to the group’s global identity and visual appeal.
2. Earning the Title of ‘Nation’s Girl Group’
In South Korea, the title of ‘Nation’s Girl Group’ is a prestigious mantle previously held by legendary groups like Girls’ Generation. TWICE earned this unofficial but widely recognized title through their immense domestic popularity and a string of consecutive hits like ‘Cheer Up’ and ‘TT’. These songs became cultural touchstones, with their signature dance moves being performed by everyone from school children to fellow celebrities and even politicians.
The group’s ability to maintain a wholesome, energetic, and relatable image contributed significantly to this status. Their music videos often feature vibrant concepts that appeal to all ages, while their variety show appearances showcase their genuine personalities. By consistently topping digital charts and dominating television commercials, TWICE solidified their place as the most representative female idol group of the mid-to-late 2010s.
3. Unprecedented Physical Album Sales
One of the most impressive aspects of TWICE’s career is their dominance in physical album sales. In an era where digital streaming often takes precedence, TWICE has consistently sold millions of physical copies, rivaling the numbers typically seen only by top-tier boy groups. They were the first K-Pop girl group to surpass the 10 million cumulative sales mark across their Korean and Japanese discographies, a testament to the loyalty of their fandom.
Breaking the ‘Girl Group Ceiling’
Historically, girl groups in K-Pop were thought to have smaller physical sales compared to boy groups, who often benefit from more dedicated collector fanbases. TWICE shattered this stereotype. Each of their releases, from ‘Page Two’ to ‘With YOU-th’, has seen massive pre-order numbers. This commercial success has allowed JYP Entertainment to invest heavily in high-quality production for their world tours and music videos, further elevating the group’s brand on a global scale.
4. Dominance in the Japanese Music Market
TWICE’s impact in Japan is nothing short of historic. With three Japanese members—Mina, Sana, and Momo—the group had a natural advantage, but their success exceeded all expectations. Their Japanese debut in 2017 was met with explosive popularity, and the ‘TT’ pose became a national sensation among Japanese youth. They became the first K-Pop girl group to hold a dome tour in Japan, performing at iconic venues like the Tokyo Dome.
Their Japanese discography is as robust as their Korean one, featuring original tracks that cater specifically to the J-Pop market while maintaining the TWICE identity. They have received multiple platinum certifications from the Recording Industry Association of Japan (RIAJ). This sustained success in the world’s second-largest music market has been a key driver of their longevity and financial stability as a group.
5. The Evolution of the ‘Color Pop’ Genre
TWICE is often credited with perfecting the ‘Color Pop’ genre. This style is characterized by bright, upbeat melodies, catchy hooks, and a mix of various musical elements like pop, rock, and hip-hop. Songs like ‘Like OOH-AHH’ and ‘Heart Shaker’ are prime examples of this high-energy sound that became the group’s signature. The music is designed to be infectious and mood-lifting, which helped them stand out during a time when many groups were opting for darker or more experimental concepts.
However, TWICE did not stay stagnant. Starting with ‘Fancy’ in 2019, they began to incorporate more synth-pop and disco elements, transitioning into a ‘mature-elegant’ phase. This evolution was necessary as the members grew older and their audience matured. By successfully navigating this shift without losing their core identity, TWICE proved that they could adapt to changing musical trends while still delivering the high-quality pop music their fans expect.
6. Historic Billboard Chart Achievements
In recent years, TWICE has made significant inroads into the Western music market, specifically the United States. They have achieved multiple entries on the Billboard 200, with several albums reaching the top 10. Their first full English single, ‘The Feels’, debuted on the Billboard Hot 100, marking a major milestone in their international expansion. This success was bolstered by strategic partnerships with labels like Republic Records.
Unlike some groups that focus primarily on the US from the start, TWICE built a massive global foundation first. Their American success feels like an organic extension of their worldwide popularity. They have sold out arenas and stadiums across North America, proving that their music and performance style have universal appeal that transcends language barriers.
7. All Nine Members Renewed Their Contracts
In the K-Pop industry, the ‘seven-year curse’ is a well-known phenomenon where groups often disband or lose members when their initial contracts expire. TWICE famously broke this curse in 2022 when all nine members chose to renew their contracts with JYP Entertainment. This rare occurrence sent a powerful message about the group’s unity and their commitment to continuing as a full team.
The decision to renew allowed the members to explore more individual opportunities while still prioritizing group activities. Since the renewal, we have seen solo debuts and sub-unit projects, such as the MISAMO unit in Japan and Nayeon’s successful solo career. This balance of individual growth and collective strength is a blueprint for longevity in the fast-paced world of K-Pop.
8. Solo and Sub-unit Success
While TWICE is strongest as a group, the members have begun to showcase their individual talents. Nayeon was the first to debut as a soloist with ‘IM NAYEON’, which featured the hit song ‘POP!’. Her success proved that the members have the star power to carry solo projects. Following her, Jihyo released ‘Zone’, showcasing her powerful vocals and songwriting abilities in a more soulful, R&B-influenced style.
The Rise of MISAMO
The Japanese sub-unit MISAMO, consisting of Mina, Sana, and Momo, also made a significant impact. Their debut focused on a more chic and artistic concept, catering to their strengths as dancers and performers. By diversifying their output through these sub-units and solos, TWICE ensures that the brand remains fresh and that fans have a variety of content to consume, even during gaps between full group comebacks.
9. A Deep Connection with Their Fandom, ONCE
The relationship between TWICE and their fans, ONCE, is one of the most dedicated in the industry. The name ‘ONCE’ signifies that if fans love the group even once, the members will repay them with ‘twice’ the love. This bond is maintained through constant communication on social media, live streams, and fan meetings. The members are known for their genuine appreciation for their supporters, often citing ONCE as their primary motivation.
- Philanthropy: TWICE and their fans frequently participate in charitable activities, donating to causes like disaster relief and children’s healthcare.
- Global Tours: Their ‘Ready to Be’ World Tour saw them performing in major stadiums worldwide, including the SoFi Stadium in Los Angeles.
- Fan Participation: TWICE often involves fans in their creative process, from fan-art contests to choosing official lightstick designs.
In conclusion, TWICE’s journey from a survival show to global superstardom is a testament to their hard work, talent, and the unbreakable bond between the nine members. They have redefined what it means to be a successful girl group in the modern era, breaking records and crossing borders with ease. As they continue to evolve and explore new musical territories, their legacy as one of the greatest K-Pop groups of all time is firmly secured.
